It is 9pm, you are cleaning brushes, and a small part of your brain is doing the maths on tomorrow: booked at 9, 11:30 and 2, and no word from any of them since the day they booked. Will they all show? Probably. But probably is a stressful way to run a business, and one short message removes the guessing.
A reminder is the cheapest protection your income has. It takes a client ten seconds to read, it costs you nothing to send, and it quietly removes the most common reason bookings fall apart: someone simply forgot. Below are the exact messages to send, when to send each one, and copy-and-paste templates you can start using today.
What a good reminder actually does
A good reminder does three jobs in one short message. It confirms the details (service, date, time, place), it gives the client one easy action (reply to confirm, or a link to reschedule), and it sounds like you. That last part matters more than artists think. A stiff, corporate reminder feels like it came from a call centre. A warm one feels like part of the service.
Keep every reminder under four short sentences. Lead with the detail the client needs, put the action at the end, and never bury the time in the middle of a paragraph. If a message needs a second read to find the appointment time, it is too long.
The messages every beauty artist needs
The booking confirmation
Sent the moment a booking is made. It locks the details in writing, states the deposit if you take one, and sets the tone for everything that follows. A client who receives a proper confirmation treats the appointment as real.
The day-before reminder
Sent about 24 hours out. Close enough that the client cannot claim they forgot, far enough that there is still time to reschedule the slot if they cannot make it. This is the single highest-value message on this page.
The day-of message
A short morning note for longer appointments like bridal, full sets or colour. It confirms the address or arrival details and any prep, such as arriving with clean lashes or dry hair. It also gives a nervous first-time client one less thing to wonder about.
The follow-up and rebooking nudge
A day or two after the appointment: a thank you, aftercare if relevant, and an easy way to book the next visit. For services on a cycle, like lash fills or root touch-ups, this message is where regulars are made.
Copy and paste templates
Swap the square brackets for your details and adjust the warmth to match how you actually talk to clients. Shorter is almost always better.
Booking confirmation
Hi [Name]! You are booked for [service] on [date] at [time] at [location]. Your deposit of [amount] holds the spot, and the balance of [amount] is due on the day. Reply here if anything changes. Can't wait to see you! 🤍
Day-before reminder
Hi [Name], just a reminder that you are booked for [service] tomorrow at [time] at [location]. Reply YES to confirm, or let me know today if you need to reschedule. See you soon!
Day-of message (longer appointments)
Morning [Name]! Looking forward to your [service] at [time] today. The address is [address], and there is parking on [detail]. Please arrive with [prep, e.g. clean lashes / a bare face]. See you soon!
Gentle balance reminder
Hi [Name]! A quick note that the remaining balance of [amount] for your [service] on [date] is due [when]. You can send it to [payment detail] whenever suits. Thank you! 🤍
Follow-up and rebooking
Hi [Name], thank you so much for coming in! I hope you are loving your [service]. To keep them looking their best, your next [fill / touch-up] is due around [date]. Want me to pencil you in?
No reply to the reminder
Hi [Name], I have not heard back about tomorrow's [time] appointment, so I wanted to check in. If I do not hear from you by [time] this evening, I will need to release the slot to my waitlist. Hope everything is okay!
A reminder is not you nagging. It is you protecting an afternoon of your income with one short message.
The timing that makes them work
Send the confirmation instantly, the reminder 24 hours before, and the day-of note in the morning for anything over two hours. For high-value bookings like bridal work, add an extra touchpoint at the 48-hour mark. If a client has not confirmed by the evening before, follow up once, then treat silence as a signal: that is when the no-reply template above earns its keep, and when a written cancellation policy does the awkward part for you.
The other half of prevention is a deposit. A reminder gets a client to remember; a deposit gets them to show up. The two together are why some artists almost never sit through an empty slot, and it is the whole approach behind handling no-shows without losing the client.
Currently in beta
Stop sending reminders by hand
Artisée's smart reminders send your confirmations, day-before reminders and follow-ups automatically, in your voice, from the same app that holds your bookings, clients and payments.
Start free, no card needed Beta testers get one free month of Pro and founding member pricing locked in for life.Make them automatic
Every template on this page works sent by hand. The catch is remembering to send them, at 9pm, after a full day on your feet, for every client, every time. That is exactly the kind of job software should hold for you. In Artisée, reminders run as automated workflows tied to each booking: the confirmation goes out when the booking is made, the reminder lands the day before, and the follow-up arrives after the appointment, without you touching your phone.
However you send them, start this week. Pick the day-before template, send it to tomorrow’s clients, and notice how different the morning feels when everyone has already said “see you then”.